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A Matter of Photographic Ethics 
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Sunday, April 30, 2006 - 9:14 PM
A Matter of Photographic Ethics

Recently, National Geographic Adventure magazine published an image to accompany “Hawaii’s Wild Frontiers” [February 2006 issue]. This image purports to show a snorkeler swimming next to a breaching whale. National Geographic Adventure writes in its April 2006 issue “We received several letters questioning the authenticity of the image of the whale and swimmer that opened “Hawaii’s Wild Frontiers” [February]. Early in the selection process we were assured numerous times by the photographer and his agency that the photo was real. While Hawaii is a place where magical things happen, further technical analysis proved – and the photographer eventually admitted – that the image was a digital composite.”

I think National Geographic Adventure magazine should be commended for setting high journalistic standards with regards to the images it publishes. For the sake of a sale, the photographer lied, and sold an image known to be a fake. It is sad, that in this modern age of digital photography, we can no longer rest assured that an image stands on its own integrity.
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