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Confirmed!! Fuji Velvia 50 to be reintroduced
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Tuesday, November 07, 2006 - 7:16 PM |
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Fujifilm announces re-introduction of Velvia 50
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Official News Release from Fujifilm Professional
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Release Date: 7 November 2006
Fujifilm announces re-introduction of Velvia 50
Fujifilm Professional is delighted to announce that the company is planning to re-launch Fujichrome Velvia 50 into the UK market.
Production of Velvia 50 was halted at the beginning of 2005 when vital raw materials used in the production of the emulsion became unavailable.
The re-launch of Velvia 50 is a further illustration of Fujifilm's continued commitment to the production and promotion of professional film.
Russ Gunn, Fujifilm Professional Product Manager, made this comment: "We have received many requests from photographers to restart manufacturing, as they had used Velvia 50 for many years and consider it unmatched in terms of quality and character. One of Fujifilm's main priorities is to nurture the culture of photography, so we have been reviewing the possibility of restarting production."
Gunn continued: "In response to these requests our research and development teams have been working hard to develop substitute raw materials and new manufacturing technologies that enable us to restart production of this famous emulsion. We are planning to re-introduce the new Velvia 50 in the spring of 2007. The characteristics of the new emulsion will mirror that of the previous product. Many photographers were understandably upset when we were forced to withdraw Velvia 50, and we are delighted to be able to announce its re-introduction."
An announcement of specific details, including price, formats and availability schedule will be made as soon as they are available. The existing range of Fujifilm Professional films will remain unaltered.
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Valhalla, NY, November 14, 2006 - FUJIFILM U.S.A., Inc. is pleased to announce plans to re-introduce an ISO 50 Fujichrome Velvia professional film, tentatively named Velvia II. Fujichrome Velvia (RVP 50) was the first high color saturation, high contrast transparency E-6 compatible film when it was introduced in 1990 and was a favorite among photographers. Its discontinuation was announced last year due to difficulties in procuring some of the raw materials used to produce the emulsion.
"Since we announced the discontinuation of Velvia 50, we have been inundated with requests from photographers worldwide to continue production," said Christian Fridholm, Director of Marketing, Picture Taking, Imaging Division, Fujifilm USA. "They had used Velvia for many years and consider it unmatched in terms of quality and character. One of Fujifilm's main priorities is to nurture the culture of photography, so we took those requests very seriously."
As a result, Fujifilm research and development teams have developed substitute raw materials and new manufacturing technologies that enable the company to restart production. The new film is expected to be available in late spring 2007. The characteristics of the new emulsion will mirror that of the previous product.
"We are pleased to, once again, demonstrate our commitment to photographic film and to our photographer customers," concluded Fridholm. Specific details, including naming, pricing and shipment dates will be announced when they become available.
For further information, please visit http://www.fujifilmusa.com/JSP/fuji/epartners/PRNewsDetail.jsp?DBID=NEWS
_860801
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