It isn’t too often that I can actually say that I enjoyed reading a press release. What I am referring to is a recent press release by Ilford/Harmon Technologies out of the UK, entitled “The Future of Film”. Those who know me know of my lifelong love affair with film, one which hasn’t abated even in this age of digital photography.

While I shoot very little Black & White these days, my photographic days began with film like Ilford HP5 and Pan F. I can only celebrate Ilford’s success. Here are a few short clips from this release:

“Over recent times, the demand and usage of both digital and film-based imaging have settled into more discernable levels, with film very much holding its own. Howard Hopwood, marketing director of black-and-white photographic materials manufacturer ILFORD PHOTO, sees a very positive future for the traditional medium.

Film – the wonder of the photographic age – has survived numerous incursions over recent decades as digital has done battle to hold the high ground in the field of image capture. Now that the extremist ‘either/or’ conflict has abated, just about everyone involved in photography recognizes that both film and digital have established individual strongholds while also working together in many instances to provide the best of both worlds.”

To read the full release, see: http://www.ilfordphoto.com/pressroom/article.asp?n=78